Waste Less, Love Your Fridge with Joseph Joseph

Keep good food in sight, so less of it ends up in the bin.

Kiwi households throw away about $1,364* worth of food a year, and most of it is food that was forgotten, not food that was bad. The Joseph Joseph FridgeStore™ range turns a crowded fridge into one where everything is easy to see, reach and use up.

The caddies, drawers and rotating organiser make use of the space you already have. Jars stop hiding at the back, leftovers sit at eye level, and produce stays together in one place. Set one caddy aside as an "eat me first" zone and the food that needs using soonest is the first thing you see. Smart storage for a fridge that works harder, so you waste less and save more.

Why customers will love it

Food is easier to use up when you can see it. The Rotating Organiser turns a full 360° and has tiered levels, so jars and sauces never get lost at the back. The Extra Large Storage Caddy adds a pull-out drawer on smooth-running wheels, with a removable divider for produce, jars and condiments.

Each piece works with the shelves you already have, so customers get more usable space without buying a new fridge. The range is BPA-free, easy to clean and fits standard fridges. It pairs naturally with the "eat me first" habit, keeping the food that needs using soonest at the front.

Designed for retail

FridgeStore sits at a $34.99–$59.99 price point, an easy add-on or gift for customers watching their grocery spend. Joseph Joseph's clear, modern design and strong brand recognition give shoppers confidence at the shelf.

The range works across storage, organisation and kitchen displays. It ties in with food waste, back-to-school and New Year "get organised" promotions, and with summer entertaining, when fridges are at their fullest. Because the problem it solves never goes away, it suits year-round ranging rather than one seasonal promotion.

Award-winning design

FridgeStore™ won Excellence in Home Organisation at the Excellence in Housewares Awards 2023, presented by Progressive Housewares at the Royal Lancaster Hotel, London. The awards are among the UK housewares industry's most recognised, celebrating the products and retailers setting the standard each year.

For customers, the award is independent proof that the range does what it promises. For retailers, it is an easy point of difference at the shelf and a simple story for staff to share: an industry-recognised fridge range that helps households waste less.